Content Marketing Statistics: Whats New in 2019
The continuous growth of live streaming & podcasting in the world of digital marketing is unprecedented. Since its debut in 2016, Facebook Live has streamed over 4 billion broadcasts. By 2022, it’s estimated that podcast listening will grow to 132 million people in the United States alone.
You might be asking yourself, “Why should I care about live streaming” or “what can a Podcast do for my business?”. By 2021, live streaming is projected to grow to be a $70 billion+ industry (up from $30 billion in 2016). Podcasting advertising revenue in 2018 totaled $400 million in the United States.
Below, we’ve compiled some relevant facts and statistics regarding trends in Digital Content Marketing.
Should you care about Live Streaming and Video Marketing? Yes! Here’s why:
80% would rather watch live video from a brand than read a blog.
Top three favourite video platforms in order of preference. (Youtube Live, Facebook Live and Livestream).
96% of people say they’ve watched an explainer video to learn more about a product or service.
Viewers remember 95% of a message when they watch it, but only 10% when they read it.
Video is shared 1200% more on
social media than text and images combined.
1 in 5 Facebook videos are live.
Live videos are watched 3x longer than pre-recorded videos.
Video Marketing for your business
By 2020, live streaming is expected to account for 82% of all internet traffic.
Social media posts that use video have 48% more views.
A recent study found video drives a 157% increase in organic traffic from search engines.